I was talking with a coach about what to say in blogging about my business.

He said, “It’s simple. Just document the process.”

Clear, concise, easy to remember.

Well, yes, but what do I say to document the process?

Pondering it, bells began to ring. (Visions of Pavlov!)

Ah, yes, I had heard something like that before.

About writing a book.

Take something you know. An event, a happening, something you learned from a difficult situation. Tell about the conflicts, the laughter, the relational aspects. Write it down.

When you’re done, you have a book.

And since I’ve seen that process before, I can also visualize what I need to say.

Voilá!